In all of our lives, there are those special turning points. Moments that you realize it’s time to move ahead and take advantage of the opportunities that are within your grasp. On a large scale, one of those momentous points happened last Sunday in Sonoma County when a mixture of 700 great personalities from the wine industry, star chefs, sommeliers and eager consumers, came together to raise $4 million dollars for charity at the Sonoma Harvest Wine Auction at Chateau St. Jean Winery in Kenwood.
From the start of this year’s “Sonoma to Serengeti”-themed auction, Sonoma County vintners like Joe Anderson of Benovia Winery, Barbara Banke of Jackson Family Wines, the Gallo Family, the Zanin Family of Bennett Valley Cellars, the Hamel Family and the Klein Family of Rodney Strong Vineyards, played key roles by contributing and inspiring others to bid generously. But when the day’s total was still short of $4 Million after the last lot was sold, Anderson pledged an additional $50,000 and challenged others to dig a little deeper to hit the $4 Million mark. Vintners Matt Gallo and Tony LeBlanc of Silver Oak immediately accepted the challenge. The last $20,000 pledge came from Sonoma Valley Vintners and Growers Alliance Board Member Gary Buffo, and the goal was achieved. That’s vintner and community participation at its finest.
The annual event was the culmination of the action-packed Sonoma Wine Country Weekend (#SWCW), August 29-31. Under the focused leadership of SWCW Co-Executive Directors Honore Comfort (Sonoma County Vintners) and Maureen Cottingham (Sonoma Valley Vintners and Growers Alliance) and their Boards of Directors, gross proceeds are expected to be in excess of $5 Million for the entire Sonoma Wine Country Weekend once final tallies are calculated, which creates another new record for the event as earnings more than doubled over last year.
Beyond the important money earned for the charities and great opportunities to taste magnificent food and wine pairings; another highlight of this year’s events was the participation of the SWCW Honorary Chairs: The Ferrer Family, of Gloria Ferrer Caves & Vineyards, and the Klein Family, of Rodney Strong Vineyards, who were honored for their achievements in the wine industry and their contributions to the Sonoma County community as a whole.
In hindsight, the road to success starts from the ground up. With winegrowers understanding that sustainable farming techniques and the maturity of vines really does make a difference. Talented winemakers honing their skills to work with grapes that are picked at the optimum point to preserve the natural acidity and not over-ripen the fruit. Young sommeliers finding tasty gems made with the pristine fruit from the diverse subregions of Sonoma County. And ultimately, the growing number of consumers and charitable contributors who have fallen in love with the fine wines, delicious cuisine, lovely landscape, unique outdoor adventures, and the true sense of place that Sonoma County offers on a yearly basis.
As a veteran wine writer, sommelier, public speaker, and a person who was born, raised and matured in Sonoma County, it was a joy to see this all happen. For that reason, I was also honored to do my part to help the cause: From educating fellow writers from outside the area who visited Paradise Ridge and enjoyed the Media Dinner on the lovely new Terrace Patio at Rodney Strong Winery on Thursday night; mingle and enlighten curious consumers who attended the marvelous luncheon at Lynmar Estate in Russian River and the elegant gala event at Francis Ford Coppola Winery; introduce the guests who attended the Taste of Sonoma event at MacMurray Estate Vineyards on Saturday to the virtues of using fine stemware by Stolzle, one of the main sponsors and contributors to this SWCW festivities; and fulfilling my annual role as the head sommelier at the auction by serving magnificent wines to the Irwin-Allred group from Tulsa, who purchased the Head Table at last year’s event, as well as my great friends from TricorBraun Wine Pak (the main sponsor of the 2014 auction), Duckhorn Vineyards, Jean Arnold Sessions and other special guests who attended the memorable event on Sunday afternoon.
Like the big bang theory, a small explosion can have a huge impact on the future of life as we know it. For that reason, last weekend was just a glimpse at the potential of the SWCW for many years to come; an explosive launch to the 10th Annual California Wine Month in September; and a powerful reminder of the open-ended invitation for more people to explore the wine, food, and sense of community that makes Sonoma County so special.
And for upcoming events happening during California Wine Month, visit Discover California Wines.